Brand: New Habit

'We don't need superheroes, we need new habits'. That is the motto of the Dutch clothing label New Habits. They are a clothing brand that deals with social issues in society. The brand works with a minimum stock. They only print the clothing after the consumer places an order. This way they prevent  being left with waste! So they work with print-on-demand.

Ethically produced: The clothing is produced fairly in Bangladesh, in factories that are affiliated with the Fair Wear Foundation and are GOTS certified. The clothing is then finished in Kampen, the Netherlands.

Eco-friendly: The clothing is made from GOTS certified organic cotton and recycled polyester.

Vegan: The clothing is PETA-approved vegan.