Josie String

Why we love her?

- She's got that dainty, cute, everyday comfort thing going on.

- Cheeky cut over your booty, ooh la la!

- Adjustable double side straps, designed to move and groove with you, not against you.

Ethical undies, always.

Handmade in the little Nette Rose studio in Cape Town with all the love, always.

Source: Troo

Brand: Troo is a beautiful, timeless, and sexy Swiss lingerie brand with roots in South Africa. Regarding Troo's products, we can say with absolute certainty that they are all made responsible. Troo has multiple labels that are all sustainable in their own way.

Fair Trade: One of the Troo brands is Cute Rose based in Cape Town. Their beautiful pieces are made in Italy, Thailand, Switzerland or France. Megan, Faith and Yolanda are the hands behind the sewing machines. They start at 7 a.m. because they want to stop at 3 p.m. to have the whole afternoon. At 7 o'clock in the winter, it is still dark and cold, so they have a small fan heater under their sewing machines to warm their toes, while they work in the morning they can warm up with hot drinks such as hot chocolate, coffee and tea.

Environmentally Friendly: Most of Troo brands uses leftover fabrics and Cute Rose is one of them. Cute Rose use leftover lace from great designers and turn them into the most beautiful, limited pieces. Like that Troo is sustainable with their materials, instead of the fabrics ending up in landfills they are reborn and made into gorgeous pieces that feel good to wear.