Pink Floral Transformation Maxi Dress

This dress has been made in a registered Fair Trade factory in India, providing work and training opportunities to vulnerable people from low socio-economic backgrounds.

Your purchase helps change lives. 10% of your purchase will go towards supporting our charity projects.

The Transformation Maxi Dress is made from artisan hand printed cotton. This pretty floral dress has a frilled neck detail that can be worn either on or off the shoulder, depending on your style or occasion. This dress features a waist seam, and tiered full length skirt. The skirt is lined and it has a side zip.

Please note that all our printing is done by hand, and any imperfections are part of the unique nature of our products.

First lifestyle model wears a size 10, beach model wears a size 12 and is 5ft 2in tall. This dress is true to size.

• Hand block printed

• Made in a Fair Trade factory

• Floral print design

• 100% Cotton

• Machine washable at 30

Source: Jenerous

Jenerous clothing is a combination of handicraft, traditional skills from India and a contemporary style. They sell women's and girls 'clothes and offer a range of matching mini-me girls' dresses: this way they can use the residues and reduce wasting fabric.

Fair trade: The clothing is made by in Bangalore, India, in a World Fair Trade Organization (WFTO) certified factory that enables people with a low socio-economic background to get out of poverty. Usually, they visit the supplier once a year. Jenerous is what WFTO defines as a first buyer, which means that the brand itself is not WFTO certified, but that their products that are produced in this WFTO factory are, and therefore carry the WFTO certified label.

Environmentally friendly: Jenerous uses sustainable materials for their clothing. This consists partially of organic cotton and for the other part out of deadstock fabrics. These fabrics are carefully selected and always come in very small amounts.  Some of these fabrics are slightly damaged or dirty/discoloured, most are also small cut pieces. These need to be cut around the bits that are marked and are thereby saved from landfills. These fabrics come from local suppliers in India, or from a supplier in London. The clothing is dyed with eco-friendly dye.

Good cause: Jenerous donates a portion of the proceeds to charity projects in India and to support their suppliers. For example, they raised money through accessories sales and donated these profits to the Indian factory to support them during the COVID crisis.